Don’t miss Brandweek, Sept. 12–16. Join us in Miami for an unforgettable five-day experience featuring leaders from Shake Shack, Journey, the NFL, El Pollo Loco, Hyundai and more. Book now.

There is one small thing Denis Hayes might have done differently when he was organizing the first Earth Day in 1969: had it trademarked.

To Read the Full Story Become an Adweek+ Subscriber

Already a member? Sign in

David is Adweek's performance marketing and brand marketing editor.

The Secret to Brand Dominance for Apple, Google and Amazon? Diversification

Skateboarding’s Olympics Debut: Can Its Subculture Status Appeal to Brands Beyond Streetwear?

Airbnb’s ‘Work From Anywhere’ Policy Is Both an Internal and External Marketing Strategy

Procter & Gamble’s Sustainability Marketing Tackles Consumers’ Intention-to-Action Gap

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

Why Marketers Can No Longer Ignore Data Governance

3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation

More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them

Are You Making Informed CTV Ad Buys?

Adweek is the leading source of news and insight serving the brand marketing ecosystem.